Since 2020, Hervé has helped us shape and implement our brand and marketing strategy. He has worked as a brand strategist for several advertising agencies, including Saatchi & Saatchi, Engine, DDB and AMV-BBDO, primarily in global roles. Over the course of his career, Hervé has advised clients such as Mars, Diageo, Philips, GlaxoSmithKline, LVMH and BMW, and overseen the creation of award-winning global campaigns.
As a planner, he is highly aware of the power of emotion to influence and trigger consumer behaviour. He has spent many happy years pondering the meaning of love (pet care), lust (luxury) and survival (healthcare). Having worked with many brilliant people over the years, he knows that emotional intelligence is what distinguishes good from exceptional leaders.
In addition to working with AGL on its branding and marketing, he is the Chief Strategy Officer at AKA Group, the leading advertising group in the culture and entertainment sector.
