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Alice Armstrong-Scales

“Your life is not determined by chance but by choice,” says Alice. “Stuff happens but we can choose how to respond to it.  There is always the possibility for change, for growth, for renewal.  I aim to help people identify their dreams and goals, and then to give them the tools to achieve them.” 

A Master Practitioner in NLP (Neuro-Linguistic Programming), trained and qualified in Paris, Alice has developed, over nearly two decades, her own unique coaching technique.  This is a highly empowering combination of NLP, High Performance Coaching, Positive Psychology and Emotional Intelligence. 

Before becoming a coach, Alice launched and ran a successful language business in Paris.  Headquartered on the Champs Élysées, it taught everyone from business leaders to professional rugby players to communicate and negotiate in English.

Alice Armstrong-Scales